PR 101 – Lesson #62 – The kind of Internet virus you want to happen
There are two kinds of viruses on the Internet. The evil kinds are those that attacked my blog two weeks ago. It denied my service for about a week until the experts solved the problems. The second...
View ArticlePR 101 Lesson 99 Triple-Barreled Branding
For the past two weeks, I have been writing about branding – what it is and the philosophy behind it. Well, it is nuts and bolts time now. I am going to talk about what I think is the most effective...
View ArticlePR 101 Lesson #102 Many Companies Still Don’t Know How To Use Social Media
One of the Cole family Sunday morning rituals is to peruse our local newspaper over breakfast. Like every other Sunday paper around the nation, it’s stuffed full of ads and inserts from what seems like...
View ArticlePR 101 Lesson #105 No One Is Going To Buy Into Social Media Until You Explain It
That social media is becoming one of the dominant forms of marketing is not debatable, I feel. However, just because that’s happening doesn’t mean companies are willing to by into it. What I am finding...
View ArticlePR 101 Lesson #106 It Doesn’t Matter What You Were Told In Kindergarten –...
By now U.S. Representative Anthony Weiner, D-NY, has been slapped around by everyone from House Minority Leader Nancy Pelosi to Jon Stewart. I am not going to pile on because frankly there is nothing...
View ArticlePR 101 Weekly Rant #58 Social Media Marketers That Aren’t
Like most of you who are heavily involved in social media, I get lots of emails. I divide that mail into three categories: ones I read right away, such as those from clients or friends; ones I put off...
View ArticlePR 101 Lesson #108 You want social media success – then start blogging
I have read all kinds of advice from “experts” on how to be a social media success. There is advice on using Facebook, Twitter, YouTube and countless other sites. But I rarely see any of those people...
View ArticlePR 101 Weekly Rant #59 Social Media Is Not A Game Of Tag or Hide And Seek
I think I have figured out why many senior executives are still wary about social media. They go online to check out. Instead of finding things that case be used for marketing, they stumble onto...
View ArticlePR 101 Lesson #109 The Next Part Of Social Media Success – LinkedIn
If blogging is the foundation of social media marketing, LinkedIn is a key part of the first floor. Ignoring LinkedIn in a social media-marketing plan is akin to going into a gunfight carrying a knife....
View ArticlePR 101 Weekly Rant #60 Damn Straight You Should Run A Picture With Internet...
There has been a running debate in the LinkedIn group Social Media Today about whether a picture should be included with LinkedIn profiles. So far there have been 612 comments made on this topic. It is...
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